50 FANTASTIC YEARS WITH ISUZU: RON POYSER
Throughout this ongoing video series, some amazing stories have been captured celebrating and commemorating the 50th anniversary of operation in Australia by Isuzu Trucks.
In this video, we meet ‘day one’ Isuzu dealer Mr Ron Poyser, founder and former Dealer Principal of Poyser Motor Group in Bendigo, central Victoria. Ron recounts the amazing tale of having the opportunity to buy back the very first Isuzu truck he sold when the branch first opened its doors back in 1979.
The immaculate 1979 KS21 was originally sold with a tipper body to local dairy farmer, Neville Williamson, who couldn’t speak more highly of the truck itself, but also the support and service over the years from Ron and the team at Poyser Motor Group.
Lead the charge with Australia’s favourite truck.
2025 heralds Isuzu Trucks’ 36th year as market leader.* Number one in more than just sales, though, Isuzu Trucks has an unparalleled dealer support network, customer care program, truck range, and legendary reliability. To get behind the wheel of a winner, get into your nearest Isuzu Trucks Dealer now or visit isuzu.com.au
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