ISUZU ENGINES ON THE GO IN 2016
Isuzu’s off-highway Engines range will be travelling the length and breadth of Australia once again this year following a whirlwind 2015.
Last year’s hectic schedule saw Isuzu Australia Limited’s (IAL) Engines range displayed before hundreds of thousands of showgoers and field day attendees from across the country, with a specific focus on the irrigation and pumping sector.
Isuzu’s Manager of Industrial and Marine Engines, Dean Whitford, said the range had received excellent exposure in 2015, and the new year presented an opportunity to review targeted customer bases and end-use applications.
“The Isuzu Engines team will be attending seven major field day events in 2016 as well as the preeminent Australasian Fire and Emergency Authorities Council Conference (AFAC), in a joint showing with Isuzu Trucks.
“Last year was the first time that the IAL Engines department actively promoted its products, and it really was a ‘learning by doing’ exercise. We got to test the waters, as it was, and see how the Isuzu Engines range was received by end users.”
With the first scheduled event kicking-off in March in South Australia, the Isuzu Engines team is taking a fresh approach.
DATES MAY BE SUBJECT TO CHANGE
Dean Whitford explained, “In 2016 we’ve decided to target those events with the best audience for our product offering.
“Although we’re cutting down overall on the number of events we’re attending, we are increasing our presence at these select events.
“With a custom built 10 x 10 metre marquee and stand featuring a range of products, Isuzu Engines will be hard to miss. As well as increasing its exhibition real estate, Isuzu Engines will also be increasing the number of products on display.
“We will be travelling with ten completely assembled engines,” he said.
A mixture of two-, three-, four- and six-cylinder models will be on-site for attendees to inspect. There’ll also be experienced off-highway engine experts at hand to field all application queries.
“It’s about being able to match the right product to the right application. We’re aiming to empower our customers by supplying the solution that meets their specific needs.
“2015 allowed us to see which events were the best fit for our product and now we’re determined to bring the right products to these audiences.”
Isuzu industrial engine dealers are conveniently located Australia-wide.
Visit www.isuzuengines.com.au for further information.
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