News & Media

Commitment To Excellence: The Isuzu Trucks Difference

With the Australian truck industry’s premier event, the 2019 Brisbane Truck Show, only weeks away, Isuzu Trucks is once again set to lead from the front. Showcasing an extensive range of customer-focused products and offerings is just the beginning of a broader story of excellence and customer satisfaction.

The end of 2018 marked a significant milestone for Isuzu Trucks with record-breaking sales volume results of over 10,000 trucks for the year, but more than that the brand achieved its long-term goal of 30 consecutive years of Australia truck market leadership—a testament to the brand’s focus on continual improvement, innovation and first-class safety in a hyper-competitive Australian truck market.

End-to-end, Isuzu Trucks has a proven track record that simply can’t be ignored.

From industry-leading product innovation, the most professional sales and specification know-how, through to the most comprehensive aftersales approach, Isuzu Trucks is the undeniable leader at every touch point.

Having recently celebrated the unprecedent milestone of 30 consecutive years of Australian truck market leadership, Australia’s best-selling truck brand continues to apply a laser focus to the needs and requirements of its customers.

Customer Experience is Key

Be they an old hand or a first-time truck buyer looking for a road transport solution, as the unopposed industry leader, Isuzu seeks to inform and educate its customers.

It’s a well-established fact that the customer journey to an appropriate transport solution begins at the research phase.

That’s why, along with leading the Australian truck market, Isuzu is also an industry thought-leader and a subject matter expert – backed by decades of experience and collective knowledge.

This rich vein of knowledge finds a home on Isuzu Trucks’ interactive online Content Hub.

A unique resource for all industry stakeholders, Isuzu’s Content Hub brings together thought leadership commentary, customer profile features, product reviews, feature-benefit video content and a whole lot more.

Designed to be one of the first points of customer interaction, the Isuzu Trucks Content Hub is just another example of the brand taking the lead, helping to inform, educate and raise awareness of industry issues, whilst providing vital product news and information.

With content updated daily, Content Hub users are better informed and armed with vital pre-purchase information.

Sales Advice & Support

After 30 years on top, Isuzu Trucks has established the most professional dealer network, with the most expansive footprint in the country.

The Isuzu dealer network is nothing short of a cohesive force. Hundreds of highly trained sales professionals and specialist technicians are on hand around the country to ensure every Isuzu Trucks customer is provided the very best advice, service and overall result.

The brand’s dealership staff are subject matter experts. They regularly undergo sales and product training to ensure every aspect of the customer journey is rewarding, informative of value. Coupled with an unwavering attention to detail and a readiness to engage with customer needs, Isuzu’s dealers are there to deliver informed and efficient solutions every time.

It all comes down to genuine and meaningful relationships of trust.

Committed staff across the entire dealership network are continually building and maintaining strong customer relationships that foster trust and enhance the Isuzu Trucks experience.

From the showroom floor, through to the parts and service centres, truck customers trust that their local dealership will deliver the best results time and time again.

Product & Range

Radiating from a deep understanding of the Australian road transport sector as well as the diverse needs of Australian businesses, the country’s broadest range of fit-for-purpose products is Isuzu’s bread and butter.

There is no other brand with more model options. There is no other brand with more two-pedal options. There is no other brand with more pre-bodied, turn-key Ready-To-Work solutions.

Put simply, there’s a tried and tested Isuzu platform for just about every Australian application imaginable.

Every weight category is catered for, from car drivers’ licence light-duty N Series, through to the 26,000 kg GVM Giga EXY prime mover – and everything in between.

For those operating away from the bitumen, Isuzu Trucks offers the broadest off-road range, including Australia’s first ever two-pedal 4×4 light duty truck, the NPS 75/45-155 4×4, with an automated manual transmission option – popular with our emergency services.

Be it a factory-backed dual control truck, a pre-bodied field service unit or an agitator specification, Isuzu Trucks has consistently moved the needle with an unshakable product line-up that offers customers greater choice, versatility and efficiency.

Add to that the brand’s valued partnerships with leading original equipment manufacturers – brands such as Meritor, Eaton, ISRI and Allison Transmission – and you have a platform-component synergy like no other.


Isuzu Trucks is known for delivering fit-for-purpose transport solutions informed by customer feedback and backed by 30 years of unequalled excellence. This ensures products are suitable for Australia’s unique operational conditions.

And case in point is the formidable Isuzu FYJ 300-350 8×4 Agitator.

Launched in 2012 after an intense period of collaboration with Isuzu Motors Limited (Japan), the FYJ has been a runaway success in Australia, with record sales achieved again in 2018.

Yet, perhaps the most apt example of Isuzu’s fit-for-purpose approach can be found in Isuzu’s original and extremely popular Ready-To-Work range pre bodied range.

Catering to a vast array of vocations including trades, field servicing applications, materials handling to last mile delivery, the Isuzu Ready-to-Work range boasts a truck for every job.

The range is pre-bodied, meaning application-specific body construction is either completed on the production line in Japan, using the highest quality materials available, or sourced locally through Isuzu approved body builders, and fitted prior to delivery to the Dealer network. This ensures that this range of trucks is not only ready to be put to work, thereby avoiding potential delays associated with ordering a body from scratch, but quality is premium factory warranties apply which all adds up to peace of mind for Australian businesses.

Isuzu Care & Aftersales Support

Isuzu’s all-inclusive aftersales suite, Isuzu Care, is yet another example of the truck market leader setting and continually raising the industry standard.

Isuzu Care offers a range of whole-of-life services designed to increase efficiencies, reduce downtime and decrease owner stress levels.

This unsurpassed level of aftersales support adds the finishing touches on Isuzu’s ‘customer-first’ approach.

The Sum of the Whole

The Isuzu Trucks story of excellence in every area of truck procurement and ownership presents a very compelling case for the Australian truck buyer.

Every strategy, every process and every plan put in place throughout the Isuzu Trucks network is designed to make the lives of customers easier – simple as that.

From product design, development and delivery through to aftersales offerings and customer contact tools, Isuzu Trucks is geared to serve its customers from top to bottom.

The Isuzu Trucks stand at the upcoming 2019 Brisbane Truck Show will exhibit a small slice of this unique approach, one that has led the rest of the Australian truck market for three decades.

For more information on this year’s Brisbane Truck Show, visit: